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Why Catharsis Offers BIPOC-Led Organizations a 20% Discount
Structurally, BIPOC-led nonprofits have less access to resources to spend on marketing than white-led organizations. When I launched...

Allegra Mangione
4 min read


The Digital Marketing Audit: What Is It and Why Is It Helpful?
A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...

Allegra Mangione
3 min read


Your Marketing Staff Member Needs Support
We can all agree that coaching at the executive level can be integral to nonprofits’ success. But what about your communications staff?

Allegra Mangione
3 min read


Brand Synthesis: What is it and why is it important?
Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.

Allegra Mangione
3 min read


10 Great Nonprofits to Support on Giving Tuesday
If you’re looking for some impact organizations to contribute to at year-end, look no further than this list. Giving Tuesday—the mid-mark...

Allegra Mangione
8 min read


Staffing Your Marketing Department
The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...

Allegra Mangione
4 min read


What happens when nonprofit meets marketing?
The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...

Allegra Mangione
4 min read
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