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Why Catharsis Offers BIPOC-Led Organizations a 20% Discount

Structurally, BIPOC-led nonprofits have less access to resources to spend on marketing than white-led organizations. When I launched...

The Digital Marketing Audit: What Is It and Why Is It Helpful?

A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...

Your Marketing Staff Member Needs Support

We can all agree that coaching at the executive level can be integral to nonprofits’ success. But what about your communications staff?

Brand Synthesis: What is it and why is it important?

Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.

10 Great Nonprofits to Support on Giving Tuesday

If you’re looking for some impact organizations to contribute to at year-end, look no further than this list. Giving Tuesday—the mid-mark...

Staffing Your Marketing Department

The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...

What happens when nonprofit meets marketing?

The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...

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