Allegra Mangione4 minWhy Catharsis Offers BIPOC-Led Organizations a 20% DiscountStructurally, BIPOC-led nonprofits have less access to resources to spend on marketing than white-led organizations. When I launched...
Allegra Mangione3 minThe Digital Marketing Audit: What Is It and Why Is It Helpful? A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...
Allegra Mangione3 minYour Marketing Staff Member Needs Support We can all agree that coaching at the executive level can be integral to nonprofits’ success. But what about your communications staff?
Allegra Mangione3 minBrand Synthesis: What is it and why is it important? Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.
Allegra Mangione8 min10 Great Nonprofits to Support on Giving TuesdayIf you’re looking for some impact organizations to contribute to at year-end, look no further than this list. Giving Tuesday—the mid-mark...
Allegra Mangione4 minStaffing Your Marketing DepartmentThe pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...
Allegra Mangione4 minWhat happens when nonprofit meets marketing? The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...