Allegra Mangione3 minBrand Synthesis: What is it and why is it important? Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.
Allegra Mangione4 minStaffing Your Marketing DepartmentThe pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...
Allegra Mangione4 minWhat happens when nonprofit meets marketing? The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...