Allegra Mangione3 minThe Digital Marketing Audit: What Is It and Why Is It Helpful? A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...
Allegra Mangione3 minYear-End Campaign EssentialsHere’s what you need to be thinking about as you head into the last three months of the fundraising year. It’s somehow already time to...
Allegra Mangione4 minStaffing Your Marketing DepartmentThe pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...
Allegra Mangione4 minWhy have a marketing strategy? Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...