top of page
Say hello to your new favorite nonprofit blog.
Search
Allegra Mangione
3 min read
The Digital Marketing Audit: What Is It and Why Is It Helpful?
A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...
Allegra Mangione
3 min read
Year-End Campaign Essentials
Here’s what you need to be thinking about as you head into the last three months of the fundraising year. It’s somehow already time to...
Allegra Mangione
4 min read
Staffing Your Marketing Department
The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...
Allegra Mangione
4 min read
Why have a marketing strategy?
Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...
Allegra Mangione
3 min read
Meet Catharsis, a new way of marketing for nonprofits.
I saw the challenges nonprofits face when it comes to marketing. And I decided to do something about it.
Allegra Mangione
3 min read
Marketing is a process
(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...
Allegra Mangione
4 min read
What happens when nonprofit meets marketing?
The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...
Feeling inspired?
bottom of page