Allegra Mangione3 minThe Digital Marketing Audit: What Is It and Why Is It Helpful? A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...
Allegra Mangione4 minWhy have a marketing strategy? Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...