Say hello to your new favorite nonprofit blog.

Brand Synthesis: What is it and why is it important?

Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.

Staffing Your Marketing Department

The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...

Why have a marketing strategy?

Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...

Meet Catharsis, a new way of marketing for nonprofits.

I saw the challenges nonprofits face when it comes to marketing. And I decided to do something about it.

Marketing is a process

(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...

What happens when nonprofit meets marketing?

The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...

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