Allegra Mangione3 minBrand Synthesis: What is it and why is it important? Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.
Allegra Mangione4 minStaffing Your Marketing DepartmentThe pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...
Allegra Mangione4 minWhy have a marketing strategy? Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...
Allegra Mangione3 minMeet Catharsis, a new way of marketing for nonprofits. I saw the challenges nonprofits face when it comes to marketing. And I decided to do something about it.
Allegra Mangione3 minMarketing is a process(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...
Allegra Mangione4 minWhat happens when nonprofit meets marketing? The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...