top of page
Say hello to your new favorite nonprofit blog.
Search
Allegra Mangione
3 min read
Brand Synthesis: What is it and why is it important?
Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.
Allegra Mangione
4 min read
Staffing Your Marketing Department
The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...
Allegra Mangione
4 min read
Why have a marketing strategy?
Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...
Allegra Mangione
3 min read
Meet Catharsis, a new way of marketing for nonprofits.
I saw the challenges nonprofits face when it comes to marketing. And I decided to do something about it.
Allegra Mangione
3 min read
Marketing is a process
(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...
Allegra Mangione
4 min read
What happens when nonprofit meets marketing?
The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...
Feeling inspired?
bottom of page