Allegra Mangione3 minThe Digital Marketing Audit: What Is It and Why Is It Helpful? A marketing audit is much more exciting than a financial audit. Audits can be divisive. Indeed, just hearing the word, “audit” divides us...
Allegra Mangione3 minBrand Synthesis: What is it and why is it important? Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.
Allegra Mangione3 minYear-End Campaign EssentialsHere’s what you need to be thinking about as you head into the last three months of the fundraising year. It’s somehow already time to...
Allegra Mangione3 minMarketing is a process(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...