An investment in nonprofit marketing is an investment in...
Your nonprofit’s marketing is getting stuck.
Maybe you have a lot of marketing ideas but don’t know how to prioritize them.
“Our website needs a refresh, it's time to plan a giving campaign, we still don't have a TikTok, and I don’t know where to start!”
Maybe you have a beautiful communications plan, but it stresses you out because you don’t have time to execute on it.
“I’m six months behind on my goals!”
Maybe, when you spread out all of your nonprofit's flyers and brochures on a table, nothing looks the same.
“Who are we?!”
No matter the problem, you’re not alone.
Nonprofit marketing is hard.
There are many forces working against nonprofits that want to implement a smart marketing strategy:
Marketing gets lumped in with fundraising, limiting its potential to further the mission.
When a marketing expert comes on board, they often don’t speak “nonprofit” and the nonprofit doesn’t speak “marketing.” (Lucky for you, I’m fluent in both).
Organizations don’t allocate the resources they need for effective marketing.
Stories become commodified, creating risk for exploitative storytelling practices that contradict organizations’ values.
Marketing is added to the already overflowing workload of an employee or volunteer with limited marketing experience.
Marketing becomes chaotic, with no real strategy or goals to back it up.
With the right partner, you are capable of using marketing as a tool toward your nonprofit’s strategic goals.
(And you can do it staying grounded in your organization’s values.)
I’ve partnered with many nonprofits like yours to strengthen their marketing.
Director, Community Connections
The Denver Housing Authority
"I have had pleasure of working with Allegra on multiple projects. She has a keen ability to quickly assess her clients' needs and turn the assignment into a product of highest quality. She is equally creative and strategic—a rare quality to find in one person. She is an absolute delight to work with and I will surely be seeking her council in the future."